• The Jam Pot, 41 Marshall Terrace, Gilesgate, Durham. DH1 2HX
  • Mon – Sat: 9:00am – 5:00pm
0191 375 7544
Your Eyecare
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Seeing differently,
to help you see clearly

Clear, comfortable vision matters – and so does feeling like yourself. We’ll help you find frames that suit your personality, not just your prescription.

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Explore our frames
  • 30+ years of patient care
  • Inclusive and neurodiversity friendly
  • Calm unhurried appointments
  • 25+ years of patient care
  • Inclusive and neurodiversity friendly
  • Calm unhurried appointments

Welcome to Simon Berry

For nearly 25 years, we’ve delivered award winning eye care tailored to your unique needs. Our passionate team combines expert clinical support with the latest technology because your vision deserves nothing less than the very best.

More about us

Find the Perfect Frame

Discover your perfect style with our wide range of frames, from affordable choices to luxury designer brands like Lindberg and Coco Song. We also stock a number of sustainable brands such as Sea2See, Waterhaul, and Rolf. We’re confident we’ll find the perfect pair to express your unique look.

See more of our frames
Coco Song Eyewear
Dutz Eyewear
Feb31st
Johan von Goisern
Lindberg
Sea2See Sustainable Vision
Maui Jim
Menrad the vision
Paul Costelloe
Paul Smith
Porche Design
Ray Ban
Waterhaul
William Morris London
Wolf Eyewear
Zeal Optics

Your vision matters to us

We provide comprehensive, patient-centred eye care for every stage of life, delivered with care, clarity, and the time it deserves.

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NHS entitlement

Beyond standard eyecare

Visual fixation system

Visual fixation system

As an optometrist, I developed the Visual Fixation System (VFS) to help patients with learning disabilities, autism, dementia, and young children maintain their gaze during eye examinations by using a mobile phone to display engaging content while I work.
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Specialist frames

Specialist frames

Erin’s World frames and Tomato glasses have been carefully designed to meet the needs of young people who need them most. Erin’s World frames are flexible and robust, and help children with Down Syndrome see more clearly, while Tomato Glasses are lightweight and designed with babies and small children in mind. Swissflex frames have a modular frame-system, providing the best wearing comfort with personalizable style for any age and many activities.
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Ethical frame sourcing

Ethical frame sourcing

Like any good business, we care deeply about where our products come from, and the level of impact we have on our environment. Subsequently, we take a firm interest in how our suppliers operate, and ask each provider to complete a questionnaire, grading their products and highlighting their own ethical practices.
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Learning disability

Learning disability

At Simon Berry Optometrists we pride ourselves in providing the best service to all people. One way of doing this is by making reasonable adjustments to the way we work and tailoring what we do and how we work to meet the needs of all our patients. We also provide a more bespoke service to those with disabilities or who may require additional assistance with their eye examintion.

Bioptic telescopes

Bioptic telescopes

Bioptic Telescopes have helped individuals with reduced central vision from Macular Degeneration, Diabetic Retinopathy, Albinism, Stargardt's Disease, Optic Atrophy, Myopic Degeneration, Nystagmus, Macular Holes, PXE, Achromatopsia, Rob/Cone Dystrophy and many other eye conditions

Erin's World

Erin’s World frames are thoughtfully designed for children and adults with Down syndrome, featuring deeper bridge fits, flexible materials, and secure temple grips that accommodate their unique facial structure. These specialist glasses ensure comfort, durability, and proper vision correction for confident everyday wear.

Behind the frames

Ready for your eye test?

Book your appointment today and experience care that's tailored to you.
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